Case Study

The Challenge

With less than two months to plan—right through the busy holiday season—our client asked CROW Practice to design a complete wellness offering at Mandalay Bay, incorporating tradeshow activations for a crowd of 1,500. The goal? Implement wellness activations and interactive activations that reduce stress, engage attendees, and maintain a smooth event flow—all without long wait times or disruption. We were ready to deliver an experience that felt effortless, accessible, and right-sized for the bustling tradeshow atmosphere.

Our Solution

🕒 Rapid Response & Clear Communication

Two days after the initial call, we delivered a detailed proposal. We worked hand-in-hand with the client to clarify objectives, fine-tune station selections, and map a seamless wellness experience.

📅 Logistics That Flew

• A site visit three weeks before the event with local CROW management ensured on-site readiness.
• Setup was completed the day before the show, confirming station layout, attendee flow, and logistics.
• All materials for 1,500 guests were prepped, packed, and shipped in advance.

🎯 Activation Zones

We created seven purpose-built wellness zones to maintain a balanced flow:

1. Puppy pet-n-play
2. Chair massage (ten stations)
3. Meditation with silent headphones
4. Friendship bracelet station
5. Posture and stretching
6. Yoga corner with 100 mats
7. General rest and recharge space

🧑‍🏫 Expert Staffing

A team of 25 Wellness Experts and vendor partners staffed each zone, guiding participants, maintaining energy, and ensuring high engagement throughout the day.

🧘 Mini-Fitness Sessions

Across two hours of breakout time, we ran three 15-minute fitness mini-sessions—including yoga—in adjacent rooms. This allowed up to 400 attendees to participate without crowding the main floor.

Impact & Results

• Quick and Thoughtful Execution
  The client praised our rapid turnaround and depth of planning: “They provided smart suggestions to maximize station turn-over and ensured seamless integration.”
• Complete Engagement
  Every single attendee experienced at least one wellness activation—no lines, no stress, just engagement.
• Smooth Flow
  High throughput across all stations kept the event moving—no chokepoints, no delays.
• Wellness in Action
  Post-event feedback revealed attendees felt calmer and more centered. They especially appreciated accessible movements like seated hip openers—simple moves they could continue using at their desk or on a flight.
  

Why It Worked

• Design with Intent: Our activations for tradeshows were curated to be high-impact and easy to access—no bulky or complicated setups.
• Thoughtful Layout: Dividing the space into zones reduced bottlenecks and guided attendees intuitively.
• People-First Staffing: Our Wellness Experts created friendly, low-pressure environments that encouraged participation.
• Holistic Mix: From energetic yoga to calming meditation and puppy cuddles, there was something for every attendee to connect with.
  

Takeaway for Event Planners

• Lead Time Matters – We delivered in under eight weeks, including holiday season—showing that with clear collaboration, wellness activations can be fast and professional.
• Engagement Over Gimmicks – Tradeshow kiosks work; wellness stations create connection.
• Small Details, Big Difference – Items like silent headphones and seated stretches were remembered long after the cameras left.