In 2016, Kristine Iverson created CROW Practice – short for Coordinated Response on Wellness – a trusted one-stop-shop for bringing holistic well-being to the corporate world. From corporate meetings and trade shows to full-scale conferences and association events, we’ve created over 100 inclusive wellness services to help people move, breathe, reset and reconnect—especially when they’re on-the-go.
We partner with planners, DMCs, associations and CVBs to provide turnkey wellness solutions that go beyond checking a box. create feel-good spaces rooted in real benefit—supporting mental, emotional and physical health exactly when people need it most.
Founder and Owner
To make wellness a tangible and meaningful part of corporate life. Combining her background in corporate training and her years in the wellness industry, Kristine brings a unique blend of business knowledge, personal passion and creative energy to every partnership.
She’s become a thought leader in live-event wellness, known for her practical and accessible approach to mental fitness and well-being. Kristine’s vision continues to inform every aspect of CROW’s work—from how we plan activations to how we show up for clients and attendees alike.
Sales Director
Event Experience Manager
Fractional Chief Operations Officer
Sales and Marketing Coordinator
Sales Coordinator
Event Experience Coordinator
Marketing Assistant
We design wellness that works. Every service we provide is designed to lift the energy in the room – without disrupting your flow or your agenda. Whether you’re planning a multi-day conference, a high-traffic tradeshow booth or a team retreat, we bring wellness to the forefront in ways that feel seamless, engaging and refreshing.
Here’s a taste of what we can deliver:
From intimate breakout sessions to full-scale event takeovers, we curate experiences that make people feel seen, supported and well.
Michelle Moore • CDME, CMP, HMCC, CHIA
Sr. Director of Meeting Sales & Services – Experience Kissimmee
Whether you’re planning an intimate corporate retreat or a large-scale tradeshow, CROW Practice makes wellness easy, thoughtful and purposeful. Connect with us to learn about an experience that honors your people and uplifts your events.
